This is the film poster that was designed to represent the teaser trailer. It denotes our protagonist holding the phone towards his ear to recieve information from the killer itself. The black and white colour of the background and the main protagonist expresses the past tense emphasising the incident happend a while ago. The black and white effect also expresses the tense and claustrophobic feeling such as everything around this guy is blocked and suffocating. The ideas for the film poster has great resemblence to the 'scarface', 'Godfather' and 'Resevouir dogs' film poster where as the black and white effect creates a mysterious and unusual feeling while viewing it. We decided to pursue this style of effect to broaden the idea of the City of London being very sinister and gloomy.

The big red dot in the middle is a key iconography. The red dot is anchorage text to express the protagonist being targetted by a hidden weapon such as a sniper rifle. The red dot is usally a major icon for long range weapons used to hunt down especially by an assasin which we portrayed in our teaser trailer. The way we designed this poster is by inserting the dot right in the middle beside the protagonist. Bold and dominant and flat with a slight transparent coating for the viewers to visually navigate through the poster. Our point was to allow the viewers to set their eyes directly on the big red dot and think of DANGER immidiantly. The colour red was typically applied to connote danger, bloody, killing, gruesome and thrilling directly allowing allowing the viewier to realise that the film is a hardcore thrilling movie.

The red dot correlates well the main title 'COUNTDOWN'. The text is big, bold and dominant catching the eyes of the viewers. The title is placed in the centre left covering half of the poster landscape-wise. We allowed the title to be positioned like this so it looks threatning and bloody and alongside the big red dot, it made sure it becomes the centre of attention if a customer was to pick it up from the shelf in the film stores.

The subtitle is distunighed in a white bold font smaller than the main title, it deontes the slogan of the film; '60 seconds worth fo distance run' this slogan clearly clarifies what kind of film this is. The viewer will be able to realise easily the film is more a thrilling, targetting, cat and mouse chase. The word RUN quickly expemplifies the effects of the film being quick, fast, claustrophobic and tense. The font was chosen as white due the colour co-ordination. In order to for the text to be read clearly the white softens the black and red colours allowing it to more visually comfortable rather than harsh colours flattening the poster.

I believe this poster has been a success as it clearly expresses the message in the film. By the help of ADOBE PHOTOSHOP we were able to play around with the effects, colours, transitions, and picture placement. In order to allow the message to be delievered, I learnt the position of the images is a vital effect that creates a meaning without text being involved.